Recent IMa News

In the 'real' physical world, a business might be considered popular and trustworthy based on how often it appeared in trade publications, was talked about by satisfied customers to their friends, or ..

The field of information technology (IT) is a rapidly growing sector of employment. As all businesses and organizations today depend on computer technology to accomplish their day-to-day activities, p..

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being ..

The world of retail, and that of all things within our daily lives, have been incredibly influenced by that of the Internet and technology. Business has been changed by the way consumers and shopper n..

It is clear that nowadays every business concentrates on the sheer cost factor which is at the forethought. A subject-matter of cost concentrates mainly on the correspondence between the profitability..

If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business, you certainly are in good company. There's nothing like..

When it comes to marketing your website online, pay per click (PPC) advertising can be every bit as effective as search engine optimisation. But it's important to remember that success with PPC ads do..

You don't need to be told how important a digital marketing campaign is. Today, if you're not online, you're missing out on a huge potential audience. But some SMEs in particular still think that the ..

When it comes to the media, it takes a lot to really amaze me. It's not that I'm a cynic. It's just that I've been professionally involved with the media for over 21 years and I've seen its evolution..

The BlackBerry® was amongst the first wave of smartphones to be adopted by the general public as an all-in-one organisation and communication device. Before this point, smartphones were generally..

Articles and Press Releases are becoming of greater importance in the Web Marketing strategies, because they are excellent "tools" that can increase the popularity and visibility of a website, a blog,..

While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. Regular readers of this..

By now, everyone knows that social media is a key component to any marketing campaign. At least if you've been reading these newsletters you do. But aside from the obvious benefits of outreach and awa..

Search engines have always played a significant role in directing traffic to websites across the internet. However, websites are getting bigger, acting as the home to a wealth of knowledge and content..

Ecommerce systems play a role of unprecedented importance; providing potential customers with the means to buy products, as well as providing your site with the ability to easily sell products and ser..

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few peop..

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I'm not referring to how the media positions..

Social Media is changing the way the media markets itself. You do not have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new show..

In the PR business, I've experienced many times the low-cost press release services that you too can see all over the web. However, the question you have to ask yourself is: What really i'm getting fr..

Lethbridge businesses have seen a renaissance period in the business world. With most of things going online for sale, the numbers of websites have shot up overnight. People too prefer buying certain ..

Business broadband is specifically designed to fit any company's needs, by introducing more effective ways of doing things and ultimately maximising profitability. Although higher-priced than the re..

Probably one of the most effective and known online marketing techniques today is a Pay Per Click campaign. Such campaigns are intended to drive traffic to a particular website. The company (the in..

Most of the time, people remember what they read online more than what they read on papers. Consequently, if you have a business and you are thinking of ways to improve your earnings, the trend now is..

The internet was intended for sharing information to the whole world. However, when e-commerce became a trend, more and more individuals and companies from different parts of the globe were attracted ..