Social Media Marketing
1: Is this the Year of Social Media?
When it comes to the media, it takes a lot to really amaze me. It's not that I'm a cynic. It's just that I've been professionally involved with the media for over 21 years and I've seen its evolution.
2: How Can I Supercharge My Social Media Efforts?
By now, everyone knows that social media is a key component to any marketing campaign. At least if you've been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list.
3: So You Think You Have Social Media Covered?
I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site.
4: Social Media is How the Big Boys Play
Social Media is changing the way the media markets itself. You do not have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows.
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