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1: You Finally Landed a Print Interview: 5 Tips for Making the Most of It
Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being ..
2: Why Your Marketing Plan is like A New Year's Resolution
If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business, you certainly are in good company. There's nothing like..
3: Is this the Year of Social Media?
When it comes to the media, it takes a lot to really amaze me. It's not that I'm a cynic. It's just that I've been professionally involved with the media for over 21 years and I've seen its evolution..
4: So You Think You Have Social Media Covered?
I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few peop..
5: What Should Your Promotional Tagline Be?
In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I'm not referring to how the media positions..
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