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1: You Finally Landed a Print Interview: 5 Tips for Making the Most of It
Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being ..
2: Is this the Year of Social Media?
When it comes to the media, it takes a lot to really amaze me. It's not that I'm a cynic. It's just that I've been professionally involved with the media for over 21 years and I've seen its evolution..
3: So You Think You Have Social Media Covered?
I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few peop..
4: What Should Your Promotional Tagline Be?
In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I'm not referring to how the media positions..
5: Social Media is How the Big Boys Play
Social Media is changing the way the media markets itself. You do not have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new show..
6: Are Press Release Services Worth It?
In the PR business, I've experienced many times the low-cost press release services that you too can see all over the web. However, the question you have to ask yourself is: What really i'm getting fr..
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